| Rogers Wireless Mobile Content Fund |
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| Rogers Wireless has created the Rogers Wireless Mobile Content Fund to help develop the mobile content market. Creating original quality content for the mobile platform requires a different approach to production than traditional television and feature film production. Rogers has made a significant commitment to Canadian programming through the Rogers Group of Funds. The creation of the Rogers Wireless Mobile Content Fund broadens this commitment and reinforces our commitment to creativity and innovation. In an increasingly competitive wireless market, Rogers Wireless is also excited to provide its subscribers with exclusive made-for-mobile content they can only get from Rogers. |
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| Eligible Projects and Applicants |
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| Eligible projects must meet the following criteria: |
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maximum length 3 minutes ( 5 minutes for a music video) |
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eligible genres are: |
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music |
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comedy |
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drama |
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animation |
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performance |
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documentary |
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instructional / lifestyle |
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if the project is a series of episodes, each episode can be no more than 3 minutes in length |
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Wireless rights must be available exclusively to Rogers for two years, producer is free to exploit the project outside of Canada |
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the producer must own all rights (including copyright) and options necessary for the production and its distribution and exploitation in Canada and abroad |
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must conform to the Canadian Association of Broadcaster’s Code of Ethics and to all programming standards endorsed by the CRTC, including those related to sex-role portrayal and violence |
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eligible applicants must be a Canadian-controlled corporation |
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key creative positions must be held by Canadians |
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if you are applying to re-purpose existing content for the mobile platform, the producer must demonstrate that they hold the necessary rights |
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it will be the producers’ responsibility to secure all rights and clearance (ACTRA, SOCAN etc.) |
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| Financial Participation |
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the Fund expects to make investments in projects ranging from several hundred to several thousand dollars |
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the maximum contribution per project is $15,000 (including series) |
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financial participation by Rogers will be in the form of an equity investment |
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Rogers will seek a minority copyright interest in a project |
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the applicant must justify the financial request to the Fund through a project’s creative and production elements |
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third party financing is encouraged. This may include producer or creative deferrals. Third party financing will be an element in the ranking system for all projects. |
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| Required Documentation |
| A completed and signed application form must be submitted with the required documentation. |
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| Rogers Mobile Fund reserves the right to request additional information relating to the production as required and to consult with other financial participants in order to make its decision. |
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| Evaluation Process |
| Eligible applicants will be assessed through an evaluation of creative, financial and marketing/distribution plans. |
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| Decisions will be normally made within six to eight weeks from the application deadline. Only complete applications will be reviewed. |
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| The Board of Directors will evaluate projects based on a ranking system including the following elements: |
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track record of producer and productions team (demo reel) |
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creative elements including:- synopsis, treatment, story board, demo reel, lyrics (if applicable) |
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marketing and distribution plans |
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budget and financial structure including third party financing |
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production schedule |
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the producer must demonstrate how and why the project is suitable for the mobile platform and how the creative proposal explores the challenges of producing for the mobile screen |
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| All interpretations of these guidelines and all decisions made by the Board of Directors are at the Board’s absolute discretion. All decisions are final and are not subject to appeal. |
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| To download an application, please click here |
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Please send your complete application package in triplicate to the following address:
Ms. Robin Mirsky
Executive Director
Rogers Group of Funds
333 Bloor Street East, 9th Floor
Toronto, Ontario
M4W 1G9
Telephone Number: 416-935-2526
Fax Number: 416-935-2527
Deadline date for submissions is WEDNESDAY, DECEMBER 5, 2007.
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